The importance of knowing your numbers in business



This number will give you a solid idea of whether your business has enough short-term assets to cover its immediate liabilities. If so, your business is in a strong position to continue operating as normal. Although it varies between industries, your quick ratio should generally exceed 1. Otherwise, there’s an increased risk that you may not be able to pay your liabilities. Your accounts receivable number comprises any outstanding money your business is owed but has not yet received. Like profits, your profit margin may be low if your business is in its infancy years because your revenue is likely to be low, while your costs could eat into a large chunk of this.

Hands down, the most powerful financial tool that we use internally at SLC Bookkeeping is our financial forecast. Our bookkeeping is updated daily so we always know exactly where we are at. We look at financial reports several times per week to make sure we are on track. We then compare our budget to the actual numbers and analyze the variances. We take all of this information, consider what is likely to close in the sales pipeline, estimate our expenses, and use everything to build out an accurate financial forecast. It’s your responsibility to all who depend on the business to generate the necessary profits and cash flow.

First, account for your owners pay, taxes, and profit, and whatever is left is what the company has to spend on everything else. When you begin to discipline yourself to set aside a percentage of revenue for profit and only spend what is left to cover your expenses, you’re forcing yourself to spend more wisely. Excellent software or cloud-based programs like QuickBooks Online and Xero are perfect, feature-rich tools. Also, don’t overlook the most important thing, hiring or contracting an experienced accountant or bookkeeper to watch over and help you manage your business finances. They can help you better understand your numbers and spot opportunities while saving you money by cutting costs where redundancies or inefficiencies exist. Don’t underestimate the power of a good financial professional to help you balance your budget and spot opportunities for future growth.

Determine Key Performance Indicators (KPIs)

Be sure to establish a scorecard or dashboard that can hold the most important information to regularly monitor. These metrics will help you to measure up and manage your company to maximize profitability. Comparison can be one of the most beneficial aspects of these KPIs. Because KPIs use numbers from the financial statements, it’s imperative that the financial statements are accurate. The goal is to use the financial statements and KPIs as a consistent standard to measure company performance, value, and to ultimately, make better strategic decisions. Reviewing your expenditures will help you become more aware of your spending habits.

A guide to getting funded during a recession – Fast Company

A guide to getting funded during a recession.

Posted: Thu, 16 Mar 2023 12:30:00 GMT [source]

We like to leave our budget set once it is built, but the forecast fluctuates with what actually occurs in the business. The next step is to identify where your numbers stand against the key indicators mentioned above. It’s far better to bite the bullet and see where you stand than be lost in the woods, not knowing the true direction your business is heading. If you’re not on top of your firm’s numbers, you’re not alone by far. The newly launched SEN University offers an industry-specific, 4-Day Premier Executive Business School where there is a deep immersion into the financial side of the business. You’re not gonna be able to make the money you want and if you go negative you’re gonna be out of business.


Keep a comprehensive log of everything you’re spending, but also, everything you’re about to spend. Take immediate action to increase net revenue or decrease cost of goods sold or operating expenses. This will help you to envision how much of sales may possibly become net income later.


If there is one thing to master and be comfortable with, it would be safe to say it would be your forecasting. Know the essentials behind preparing a forecast, understanding your breakeven calculations and how to avoid pulling numbers out of thin air. Keeping track of everything in an accurate way enables you to make decisions and provides you with comfort and control that every decision is a great decision.

You choose to be a business owner, so you better understand what drives your business’s profitability and cash flow. This figure refers to the money your company owes to creditors, usually vendors that have purchased products or services from. It is essentially the opposite of accounts receivable and, as you might have guessed, belongs to the Liabilities of a company. This figure refers to the money your company is owed from sales of your products or services and is part of your Assets. You can think of it as outstanding invoices your company has or the money it is owed from its clients.

So if you have $10,000 in total fixed expenses, you’d add this to $20,000 and get $30,000. The technical storage or access that is used exclusively for anonymous statistical purposes. There are many numbers in your business that you should be monitoring. But three of them are essential to know for every entrepreneur. Call on a trusted accountant to answer questions and organize your books.

Take everyday bookkeeping tasks off your to-do list with the help of a certified expert. Our professional concept of service is to solve problems, take advantage of opportunities & turn advice into action. Together, we create a plan to take your idea to the next level. SHANNA SKIDMORE helps creative women hustle smarterwith the tools and training they need to make money doing what they love. Join others who receive our weekly newsletter of personal development tips on happiness, productivity, relationships, and more.

Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19. From the moment you start your business, there are things to measure.

The Shortcut to Financial Freedom I Wish I’d Had statements // This is your income statement, balance sheet and statement of cash flows. Understanding financial statements may take some coaching and practice, but you can master this. The main point here is to gain insight every month into gross profit, net profitability, cash flow and liquidity. The focus should be more on the overall financial health of the business, and not just top-line revenue.


Looking back, I have nothing to show for the amount of income I received during those early years in business. I wanted so desperately to be able to take my photography business full-time, but my financial irresponsibility held me back from doing so for many years. You should measure the results of all key performance indicators against the forecasts every week, month, quarter and year.


The Institute of Personal Trainers is the worlds leading business course specifically created to help fitness industry professional get better at business. The opportunity to gather significant insights and valuable strategies from your financial advisors can’t be understated. Learn the best ways to engage with your advisors to maximise your returns, as well as answer any of your accounting or finance questions. Uncover how to translate your forecasted numbers into tangible key performance indicators (KPI’s) which you can measure on a daily basis in order to ensure you reach your objectives. Your financial dashboard is the lifeblood of your business.

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. In this movie, the main character is asked to pick up his jacket over and over again. For days and weeks, he only has to do this one movement without understanding its importance. We monitor regulatory agencies, participate in industry and technical conferences, and publish a broad scope of general as well as industry-specific accounting, tax, and business complexities. Don’t have confidence in your core business financials? Here you’ll discover our highly-trained professionals are equip to tend to individual and business demands within several industries.

Do you need to spend some time with your freelancer to determine where their time is spent? Do they have standard operating procedures on how to complete their work to your standard? These are the sorts of things that don’t necessarily relate directly to financial measures, but you can arrive at by using your financial information as a starting point or guide. If you have access to up to date information on your income and your expenses, you will quickly start to see what areas of your business are working and what are not. Do you have large Facebook ad spend but little sales to show for it? Are you spending time on client work that could be outsourced to a team member that costs less, while maintaining the same level of service?

In this article, we’ll explore how to get the most out of your… The numbers, more specifically, your financials, are what help determine how successful your business is and what needs to be changed to improve its performance. On the one hand, it is important that you know where you need to improve in general and in which areas you may need support. Measure how everything works and implement changes as fast as possible if something is not working. This will save you a lot of money and increase your growth significantly. If you want your business to be professional and not just a hobby, you need to change the approach.


Discover The SCALEit Method™, a proven process for fast-payroll accounting basicsing your business growth by mastering the five most critical pillars of scaling successfully. Executive coaching can help you improve your quality of life by defining your professional and personal roadmap. We help you achieve growth, optimize performance, reduce stress, and focus on what is important.

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